If we could all make our perfect world a reality, what would it look like? Would the world revolve around one person--ourselves--or would the change extend equally to the people and objects around us? If we were all to live in our own perfect reality, we likely wouldn't have the same level of interaction with one another since we'd all be living in our own worlds. We wouldn't be forced to grow, evolve, adapt and improve despite harsh circumstances or experiences. So I guess things are the way they are for a reason.
But on a Friday, when the weekend begins, I leave my office in Toronto and imagine a world that EVERYONE would be happier with. A world with no car exhaust, with clean water people could take a dip in on their way home from work. Fridays where people leave work fulfilled, feeling that they have helped others and made the world a better place. The weekend provides an opportunity to do something equally as fun. Activities on weekend nights would allow people to be playful and active, rather than constrained by responsibility or forced by social convention to stand in line at a bar. Nadarra products applied to skin would appear 'unscented' in comparison to the fragrant, natural scent in the air. People would strike up pleasant conversations everywhere and always feel their lives had enough time with which to help others.
So goes my Utopia--so different than the world I step out into today when I leave my office. I think though that if we imagine and try to create the utopia we want in our own lives, we come a little bit closer to living it than if we just accepted the status quo. As far as I can see, the status quo (at least where i live) hasn't really been thought about or organized in a unified way. It is a mish-mash of components of overall visions that contributed to a new thing altogether. And this thing is hard to control!
The nice thing about building a business is that to a large extent you can control its own little reality--the look--the feel--the culture. In this way, Nadarra is the fruition of my mind. I just have to be sure to create the entire vision--and not let the outside world pick and choose its components.
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You really must point out that your company name is Scots Gaelic and not just Gaelic which is a generic term to describe languages that, while in the same linguistic group, are quite different from each other.
ReplyDeleteI think it prudent to point out as a Scots Gaelic speaker that 'nadarra' in my language does mean natural but as in good tempered or affectionate not as in 'from nature' as your website implies.